|
Monday
Night Football
By:
Bianca Badia
For those of us who are in the
midst of fall semester, three little words get us through the rather
long weeks. Three little words add an extra few hours to weekends,
making an otherwise dreaded workday teeming with anticipation.
Three little words, everyone:
Monday.
Night.
Football.
The first day of the week-an
otherwise awful day of hangovers, tepid coffee and weekend nostalgia-is
lulled to sleep by a sports broadcast that is only rivaled by the
annual all-star duels and post-season face-offs.
According to ABC Sports online,
over 50 million Americans drop everything to tune in for the 33 year
old tradition. It all started in September of 1970, when the Browns
played the Jets in Cleveland, and Monday Night Football became a part
of our vocabulary. NFL executives had long been pulling for a primetime
broadcast, and ABC was the first to bite.
Anticipating its share of skeptical
fans accustomed to weekend showdowns, ABC's Roone Alredge knew that
something had to be different. The traditional, all-American sport
was taken by storm.
Enter the infamous panel of Howard
Cosell, Keith Jackson, Don Meredith, and later Frank Gifford: a team
of sports broadcasters who would not soon be forgotten. (Over the
years, countless others like O.J. Simpson and Dennis Miller have at
one point taken over the airways.)
Changes would not stop there.
Most Sunday games had been using four or five cameras; ABC would employ
nine. The extra coverage meant for new perspectives, including an
unprecedented view of the sideline.
Our own Miami Dolphins currently
make for the winningest team in Monday Night Football's history.
Ladies and gentlemen: Consider
this a call to arms. The Bachelors and Joe Millionaires of primetime
television have reigned supreme for long enough. Set aside the ironically
contrived and calculated reality shows for there exists an event with
unwavering appeal. Somehow in a media world of annoyingly hyped television,
those three words still hold true. Monday Night Football: no
loud headline or exaggerated title here. It is what it is and it speaks
for itself.
Viewers on this night of nights
are as diverse as they come, even in terms of gender. These days an
estimated 40 percent of viewers are women, meaning that the otherwise
popular sitcoms have often been overlooked on Mondays. Even the most
feminine and uninterested of us can appreciate football. For those
who have not been tuning in: What have you got to lose? Let us get
back to the basics: blood, sweat and tears.
|